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Promoted Ads on Twitter (X) in Jeddah, Saudi Arabia
A promoted ad on Twitter (currently known as X) is a powerful strategic tool for companies and brands aiming to engage with their audience at the heart of trending events and discussions in Saudi Arabia, especially in Jeddah. Twitter is a vital platform for news, opinions, and real-time interaction, making promoted ads open wide horizons to reach precisely targeted audience segments.
Digital success today is no longer just about presence; it requires smart investment in tools that ensure your message reaches the right people at the right time. This article is your comprehensive guide to understanding the world of Twitter ads, exploring their benefits, types, objectives, and how an expert partner like Nama can turn your ad campaigns into a strong driver for your business growth.
A promoted ad on Twitter uses the platform’s paid advertising tools to promote tweets, accounts, or trending topics with the goal of reaching a wider audience beyond your current followers. Promoted ads aim to achieve specific marketing goals like brand awareness, driving website traffic, increasing followers, or direct sales.
Unlike regular tweets, which reach only your followers, promoted ads guarantee your content appears in the timelines of thousands or millions of users selected by interests, geographic location, or keywords they use. A professional company like Nama understands that the true power of these ads lies in precise targeting and smart messaging.
Investing in promoted ads on Twitter offers unique advantages that make it an essential part of any successful digital marketing strategy in Jeddah:
Access to an active and engaged audience: Twitter users are known for active interaction with current events, making them ideal for brand engagement.
Advanced precise targeting: The platform offers strong targeting options including interests, keywords, followers of specific accounts, and users who interacted with particular tweets.
Being at the heart of conversations: Twitter allows you to participate in trending discussions, connecting your brand to events your audience cares about in real time.
Rapid brand awareness growth: Promoted tweets can reach huge numbers of users quickly, effectively building brand recognition.
Accurate results measurement: Twitter Ads platform provides detailed analytics to track campaign performance, ROI, and optimize based on real data.
Twitter offers various ad formats suited to different goals:
Promoted Tweets: Standard tweets (text, image, video, polls) boosted to appear in timelines of targeted users who don’t necessarily follow your account, marked as "Promoted."
Promoted Accounts: Campaigns aimed at increasing followers by promoting your entire account in timelines and “Who to follow” suggestions.
Promoted Trends: The most expensive and impactful type, where your branded hashtag appears at the top of trending topics for 24 hours, ensuring massive reach and engagement.
Twitter Amplify: Allows placing short video ads before premium video content from trusted publishers (e.g., news and sports channels).
Choosing the right ad type depends on your marketing goal. Each format is designed for a specific outcome:
Promoted Tweets (especially video): Best for brand awareness and product launches (reach & awareness). Video ads attract attention faster and convey messages in seconds. Use short (6-15 seconds) engaging videos focusing on the first 3 seconds.
Promoted Accounts (Follower Campaigns): Ideal for community building and growing your followers long-term. Make sure your profile is attractive and content-rich before launching.
Promoted Tweets with Twitter Cards: Best for driving website traffic, sales, or sign-ups (traffic & conversions). Twitter Cards offer rich formats with images, headlines, descriptions, and clear CTAs like “Shop Now,” “Learn More,” or “Sign Up.”
Twitter Amplify: Suitable for premium brand association, linking your brand with trusted content creators or publishers by running short ads before their videos.
When launching a campaign, Twitter asks you to select a primary goal to optimize for, such as:
Reach (maximum views)
Video views
Tweet engagements (likes, retweets, replies)
Website traffic
Followers growth
App installs
Twitter itself does not offer fixed-price packages, as it works on an auction and budget model. However, marketing agencies like Nama provide service packages that may include:
Basic Package: Management of a single campaign with a clear goal and limited budget, plus monthly reports.
Advanced Package: Multiple campaigns with diverse goals, A/B testing, and deeper analytics.
Custom Package: Comprehensive strategy including content creation, campaign management, competitor analysis, and ongoing consulting.
Nama stands out as a top choice thanks to their strategic approach:
Deep audience understanding: They analyze your target audience in Jeddah to understand their interests and behaviors.
Compelling ad messaging: Crafting attractive, platform-appropriate copy.
Continuous optimization: Daily monitoring and adjustments to improve results and reduce costs.
Experienced team: Experts in Twitter strategies, content writing, and design.
Focus on ROI: Ensuring every Riyal spent delivers measurable profit.
Transparency: Clear, understandable reports showing what worked and what to improve.
Up-to-date knowledge: Keeping pace with Twitter’s algorithm and ad tool updates to maximize benefits.
Last modified: 02-10-2025
